Using media alerts, how they differ from news releases. Time: 2:19 Host: Kathe Stanton

Making the most of media coverage. Time: 2:19 Host: Kathe Stanton

Tips for writing Op-Ed pieces to raise visibility. Time: 2:43 Host: Kathe Stanton

Creating tips features for PR. Time: 2:09 Host: Kathe Stanton

Four tips for pitching story ideas to media. Time: 1:41 Host: Kathe Stanton

Hidden PR value in thank-you notes to media. Time: 1:27 Host: Kathe Stanton

Host Kathe Stanton demonstrates an easy exercise for revving up vocal energy. Time: 1:50 If this doesn't play, a Flash version is available at YouTube.com search PR Camp Kathe Stanton

Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33 If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp

Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.

Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton

Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton